Department of Pharmaceutical’s efforts has recently announced the Uniform Code for Pharmaceutical Marketing Practices UCPMP 2024, that introduces a framework to regulate interactions between pharmaceutical companies and healthcare professionals, with a focus on preventing undue influence on prescription practices. UCPMP is a code that governs the interaction between the industry and healthcare practitioners (HCPs/doctors) in India. The UCPMP 2024 replaces the UCPMP 2015 and is applicable to both pharma and medical device companies. In the paragraphs below, we have summarized the business-critical changes between UCPMP 2024 and UCPMP 2015. The expression ‘company’ refers to both pharma and medical device companies, unless the context suggests otherwise. View More